About Safe Response

Founded in 2010, Safe Response exists to help those who help us — supporting the emergency services with innovative vehicle solutions and visibility systems so responders are safer, more effective, and easily identifiable in every situation. 

Our Story

  • How we began
    Safe Response was born from the observation that many emergency, volunteer, and specialist services were operating without consistently high-spec or customised visual identification, lighting, and vehicle conversion solutions. Recognising a gap, our founders set out to deliver products and conversions that put safety, awareness, and identification first — because on the road, seconds count.

  • What grew from that
    Over the years, we expanded from supplying illuminated visor signs, safety identifiers, reflective badges, and other visibility products, to offering full vehicle conversion services. This includes blue light conversions, amber light builds, and complete livery and equipment fit-outs for marked, unmarked, frontline, and covert emergency service vehicles. We’ve carried out over 150 conversions to date.

Why We Do It

  • Safety
    Ensuring emergency responders are visible, identifiable, and safe on the road is our foundation. Well-designed lighting, signage, and conversions reduce the risk of accidents, confusion, and delays. 

  • Awareness & Identification
    Emergency services need to be clearly distinguishable in every condition — day or night, marked or covert roles. Whether it’s for public reassurance, legal compliance, or operational clarity, the visual cues we make matter. Reliability under pressure
    When emergencies happen, there is no room for failure. From the components we source to how we design and install, everything is built to perform under stress, in adverse conditions, and in fast turnarounds. 

Our Values

  • Customisation & Flexibility — We know no two emergency services or roles are identical. We work closely with our clients to understand operational needs before designing solutions. 

  • Quality & Compliance — As an AVI-accredited converter, we adhere to high standards in safety, legality, and operational performance. 

  • Service & Support — We guide clients through every stage, from initial design and quoting, through build, to handover and beyond. Demonstrations, program-tuning, aftercare — all part of the package. 

What We Do

  • Supplying high-visibility, identification, and safety products: illuminated visor signs, reflective livery, custom badges, etc. 

  • Converting vehicles: blue light/amber light builds, emergency fleet enhancements, unmarked/covert vehicle upgrades, full lighting, livery, and equipment installation. 

  • Collaboration with volunteer, specialist, and statutory services across the UK. Safe Response UK

Our Vision & Goals

  • To ensure every emergency responder vehicle is clearly visible, identifiable, and fit for purpose, regardless of budget or role.

  • To lead the industry in both innovation (new lighting, materials, design) and best practice in safety standards.

  • To continually improve turn-around times, reliability, and customer experience, so that services can get what they need, when they need it.

  • To expand our reach — geographically, and into voluntary and specialist services — so more teams benefit from high-quality vehicle solutions.

  • To contribute to safer roads and communities by reducing risk during emergency response, improving response efficiency, and helping protect those who protect us all.